Adobe Experience Cloud Blog

JANUARY 22, 2020

Misalignment during the marketing to sales hand-off: Marketing does not pass enough leads to sales to create a sufficient number of opportunities that meets their revenue target. Marketing hands off enough leads to sales, but leads are hard to reach because they are not ready to consider a purchase yet and need more nurturing.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

MARCH 2, 2016

There are different types of ABM and one might be a better fit for your marketing strategy and goals. You may want to concentrate on a handful of large accounts and dive deep into an ABM strategy, take a few hundred accounts to do targeted marketing to, or fold your ABM accounts into your existing marketing programs.

Thought Leadership 91

Thought Leadership Marketing Automation Platform eBook Marketing 91

Marketing Insider Group

MAY 27, 2020

Creating customer personas for each of your target markets can be a useful exercise for getting to know your audience better. However, you can save yourself a lot of time and make the most of your resources by using marketing automation to streamline your workflow.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Marketing Insider Group

JULY 1, 2020

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144