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4 Ways to Optimize the Middle of the Funnel | Lead Management

Adobe Experience Cloud Blog

JANUARY 22, 2020

Misalignment during the marketing to sales hand-off: Marketing does not pass enough leads to sales to create a sufficient number of opportunities that meets their revenue target. Marketing hands off enough leads to sales, but leads are hard to reach because they are not ready to consider a purchase yet and need more nurturing.

Management

Management Whitepaper Marketing Automation Platform Thought Leadership

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy

Marketing Strategy Content Marketing Whitepaper Marketing

Marketing Pro Pulse

4 Ways to Optimize the Middle of the Funnel | Lead Management

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

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