illumin

JUNE 15, 2025

Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably. Here’s how to spot the difference and the applications of both. (UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other.

CRM 103

CRM Law Advertising Advertisers 103

SocialPilot

JUNE 15, 2025

Customer feedback is crucial, and this fuels trust in your business. However, not all feedback serves the same purpose. Confusing testimonials with reviews can blur your messaging and weaken your credibility. You may also miss some key conversion opportunities. This is why understanding the difference between a testimonial and a review is crucial, as it helps you leverage them both for optimal credibility and conversions.

Transform 72

Transform Price SEO Shoppers 72

Seth's Blog

JUNE 15, 2025

The single-most effective way to invest 90 seconds a day is simple (and difficult). 18 times a day, when you’re about to offer advice, ask a question or blurt out a response, wait five seconds. That pause shifts the way what you say next will be perceived. It also opens the door for you to discover what was about to be said, which might be the most important thing you haven’t heard.

Management 161

Management 161