Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business.

Thought Leadership 134

Thought Leadership B2C CRM Management 134

Adobe Experience Cloud Blog

JULY 7, 2009

These terms, often used interchangeably, are different approaches to how you nurture your prospects.  While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available.   The increase in the terms usage is due to marketer’s ability to better implement these programs, due to email, website monitoring and web analytics, campaign tracking, and campaign optimizing allowing fo

Telemarketing 102

Telemarketing Thought Leadership Direct Mail Marketing 102

Adobe Experience Cloud Blog

JULY 30, 2009

The next interview in the B2B Marketing Thought Leader interview series is with David Taber. David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness.

Thought Leadership 83

Thought Leadership CRM Customer Acquisition Analytics 83

Adobe Experience Cloud Blog

JULY 27, 2009

Understanding the value of your B2B newslet ter can be tricky for m an y mark eters.   Newsletters are typically v ery time consuming to create and calculating the return can be difficult.    While many email marketers just look at open and clickthrough rates, it’s important to know if a newsletter influenced a purchase or nurtured a prospect who buys.    Here are some metrics to help understand the value of a  newsletters to your organization.   T

Whitepaper 83

Whitepaper Thought Leadership Email Marketing B2C 83

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

JULY 14, 2009

This sums up the power of word of mouth marketing better than I ever could. Cartoon courtesy of xkcd. Tags: Modern B2B Marketing marketo word of mouth marketing.

Marketing 67

Marketing Marketers 67

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Over the last two years, John has revolutionized the company's marketing strategy using Marketo Lead Management, introducing social media engagement, and leveraging the best practices he garnered over two decades of marketing at communications and high technology companies such as Cramer Systems (acq

Thought Leadership 61

Thought Leadership Whitepaper User-Generated Shipping 61

Adobe Experience Cloud Blog

JULY 28, 2009

Typically when you run a campaign you have to track social media clickthroughs and conversions separately from your email clickthroughs and conversions, because they are not launched in coordination with each other.  Even if you use a URL shortener that allows you to track responses you will not see your results in with your other campaign results.

Thought Leadership 51

Thought Leadership Marketing Marketers Social Media Marketing 51