Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What kind of marketing automation platform do we need?

Marketing Automation Platform 98

Marketing Automation Platform Inbound Marketing Marketing Marketers 98

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? Click here to download!

Marketing Automation Platform 98

Marketing Automation Platform Inbound Marketing Marketing Marketers 98

Adobe Experience Cloud Blog

JULY 8, 2016

The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. The good news is that services-oriented marketing automation platforms, which leverage APIs to connect disparate data and information, can deliver true multi-channel communication.

Place 91

Place Marketing Automation Platform Thought Leadership Marketing 91

Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. You may discover marketing influenced revenue in places you hadn’t expected. Decide whether or not each label should sync to your marketing technologies.

Direct Mail 122

Direct Mail CRM Marketing Automation Platform Advertising 122

Martech

JANUARY 26, 2024

And that’s not the place you want to go. You want to find reliable places. Dig deeper: How AI-powered features are revolutionizing marketing automation platforms It’s going to be very hard for people to become these really, really informed generalists on AI. Email marketers are going to use it.

Transform 106

Transform New Technology Marketing Automation Platform SEO 106

Martech

DECEMBER 8, 2022

They live below your engagement platforms, and they help deliver a more omnichannel experience.”. Just above that, in the engagement layer, companies place all the tools that help them engage customers on specific channels, such as social media, email and customer service. Avoid managing data in the wrong place.

Marketing Automation Platform 86

Marketing Automation Platform Fashion Marketing Marketers 86

Martech

DECEMBER 15, 2023

Increasingly, marketing automation is a must-have for small business so they can carry out marketing functions with a limited staff and budget. Marketing automation makes tasks like email marketing and social media posting efficient and scalable.

Marketing Automation Platform 129

Marketing Automation Platform Price Marketing Marketers 129