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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

If you’re using a social listening tool, like Sprout, you can create a Brand Health Listening Topic to better understand how sentiment has trended around your brand over time. Social media can move markets. Social gives consumers the power to mobilize en masse—which can radically impact market behavior. GM’s Mary Barra.

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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.