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A guide to multichannel marketing for one-person marketing teams

Search Engine Land

But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

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Two Ways User-Generated Content Can Keep Your Brand Relevant

Duct Tape Marketing

Fairly, their choice of marketing strategy is justifiable with all these successful user-generated content campaigns trending in various social media platforms. User-generated content is pervasively dominating social media as if it were an epidemic outbreak, which is good. December 16, 2015. Pemberton, Chris.

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Unlocking link building budget with the right metrics

Kevin Indig

Another reason link building is not en vogue anymore is that they matter in some verticals more than others. They get a lot of media attention, which leads to valuable backlinks, which leads to more traffic (if the site is optimized), which leads to more customers, which leads to growth, which leads to more media attention.

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