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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. In addition to getting more engagement, social media contests are also a great form of lead generation. Increase Social Media Leads. giveaway pic.twitter.com/Y99BscH4TW. Build Your Email List.

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B2B Marketing in a Downturn Part 1: Lead Generation and Nurture

Adobe Experience Cloud Blog

This week we focus on lead generation and lead nurturing, next week we’ll look at getting the most from content marketing, and finally we’ll concentrate on how to improve your sales and marketing alignment. Lead Generation and Lead Nurturing. In a downturn, you can’t afford to let a single lead go to waste.

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