Remove Energy Remove Management Remove Product Marketing Remove Whitepaper
article thumbnail

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 101
article thumbnail

The Impact of Community

Duct Tape Marketing

Furthermore, he explains six common traits, referred to as “CAMPER” – Connection, Autonomy, Mastery, Purpose, Energy, and Recognition – which are crucial for building thriving and sustainable communities. 08:21): They rebuilt the company on the ethos of community wasn't a marketing strategy, it was a company strategy.

Energy 51
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Supercharge Your Content Marketing for Buyer Intent

Marketing Insider Group

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

article thumbnail

Delivering Episode 25: An Inside Look at Visual Editor in Litmus Builder

Litmus

So please join me in welcoming Lauren Smith, who is our enterprise marketing director, and Scott Epple, who is our principal product manager. My name is Lauren, and I’m on the product marketing team right here at Litmus. But yeah, I’m a product manager, as you said, Jason. Thanks, Jason.

article thumbnail

19 Content Marketing Best Practices to Propel Your Growth

Marketing Insider Group

And while we have come along way, we still see brands struggling with the true meaning of content marketing. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals. Social Insider 5. The way ABM works goes like this.