Energy Partner Marketing Price Promotion 
CXL
JUNE 2, 2022
iRidium pulled off a successful five-day virtual marketing summit as an unknown platform by narrowing down their target customer. Integrators were interested in quality and margins, a more lucrative problem than end-users searching for a solution with the lowest price. Serving the customer’s customer as a tactical ABM move.
Duct Tape Marketing
MARCH 1, 2016
Influencer Marketing – This includes the practice of building relationships with individuals and outlets that can influence pre-established communities. Partner Marketing – This includes co-marketing activities run in collaboration with strategic marketing partners. You simply get referred in as the expert.
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