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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Event Marketing Company-run events are a popular way to interact with and entertain potential customers and clients. Event marketing brings together your community, delights your customers, and puts a friendly face to your brand name — especially for B2B marketers.

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19 Creative Pop-Up Shop Examples

Hubspot Marketing

For example, this could mean signing up for a newsletter, posting a photo with a specific hashtag, purchasing a product, signing up for a giveaway, or attending another event. Don't be afraid to do PR. The media will be your friend in getting the word out. And all it will cost you is a receipt from a fast food place.

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What Is Account-Based Marketing (ABM) and Is It Right for You?

Adobe Experience Cloud Blog

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. 44% of B2B marketers have ‘completely changed’ their marketing channel mix since the pandemic began.