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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media.

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4 Reasons Why You Can’t Miss Marketing Nation Online

Adobe Experience Cloud Blog

I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. This year’s affair falls on Wednesday, September 14, and is themed around tomorrow’s marketer. That’s exactly the type of experience you’ll have at Marketing Nation Online. Thought Leader Conference Sessions. Well, there is!

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What Are the Different Types of Marketing?

Exposure Ninja

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital. million for just a 30-second advert.

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2016 Marketing Events That Will Shine as Bright as Gold

Adobe Experience Cloud Blog

Pan for Marketing Gold. So, how does my gold panning experience relate to you, my fellow marketers? I encourage you to think about your marketing programs—and specifically in this case, your marketing events program—in the same way that one would pan for gold. You then move onto another spot and try again.

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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

Video marketing has other benefits beyond distribution and traffic generation. So, how should you use video in your marketing? There are several frameworks you can use, including: Show what you do: Create detailed videos about your products or services. Use video to tell their story. . With over 1.9

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How to Lean into a Partner Ecosystem

Adobe Experience Cloud Blog

Author: Julie Ritchie If you’ve been paying attention to the digital marketing landscape lately, you may have noticed the rising popularity of partner ecosystems – LaunchPoint , Marketo’s partner ecosystem, just celebrated its first birthday. But what are partner ecosystems, and how do they help marketers do their jobs?

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Your Trusty Guidebook to Marketing Nation Online 2015

Adobe Experience Cloud Blog

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? ). Get acquainted with the newest marketing solutions (do you have the right marketing stack?).