Scoop.it!

MARCH 2, 2023

Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them? For example, while a fashion brand might gain a lot of success off Instagram, an IT company might get the most ROI out of LinkedIn.

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92

DIY Marketers

AUGUST 9, 2021

Transactional marketing focuses on making a specific transaction as attractive as possible, using discounts, promotions, and other rewards to create irresistible offers. A common transcactional tactic is an offer to beat competitor prices. But it provides the big picture that focuses and prioritizes your marketing methods.

Marketing 52

Marketing Marketers Outbound Marketing Advertising 52

Sprout Social

OCTOBER 17, 2016

The affordable prices make it perfect for companies of any size from small businesses to agencies or enterprise. Focus on leads, not sales: Since you've narrowed down your audience to your ideal buyers, you might be tempted to direct your ads to a pricing page to get them to sign up for your product or service.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Marketing Insider Group

JULY 1, 2020

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. What travel, food, or fashion brand can exist today without a vibrant Instagram page, videos, and a few influencer campaigns?

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144