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3 Ways to Ensure You Get the Marketing Budget You Need in 2018

Adobe Experience Cloud Blog

Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Re-frame the Questions Coming From Finance. You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? It’s planning season, marketers.

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Why Even the IT Department Must Think Like a Marketer

Duct Tape Marketing

photo credit: Rosh PR via photo pin cc Here’s my take though. Repeat – Aggressively measure and report improvements in every key performance indicator and release new and more advanced feature to the beta and champion group. Every department in an organization has objectives to meet. Fix what’s not working.

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. Now, if you’re in a regulated industry like government, finance, or healthcare, there’s even more reason to train and defer to your social team’s leadership. These are senior team members.