Marketing Insider Group

SEPTEMBER 2, 2020

Just think about where marketing sat five years ago. Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. That was marketing’s main function. CMOs need buy-in from major players to push the marketing agenda and be effective.

CMO 134

CMO Finance Key Performance Indicator Transform 134

Buffer Marketing

AUGUST 16, 2023

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. Expand into new geographies While we had established a solid reputation within our local market, we knew that true growth would come from expanding into new geographies.

Transform 83

Transform PR Key Performance Indicator Thought Leadership 83

Rock Content

NOVEMBER 5, 2023

It’s also important to determine how you’ll assess your progress along the way, so be sure to set your key performance indicators right out of the gate, as well. Work with your team to set both long-term and short-term goals.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Buffer Marketing

AUGUST 16, 2023

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. Expand into new geographies While we had established a solid reputation within our local market, we knew that true growth would come from expanding into new geographies.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52