article thumbnail

How Financial Services Businesses are Using Automation

Hubspot Marketing

The finance industry lends itself well to AI. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. Plus, the tools that you should trial for your finance business.

Finance 92
article thumbnail

Top 6 Types of Content Writers You Need To Grow Your Business

Rock Content

However, most specialize in options like press releases, landing page copy, sales material, home page content, and other written materials for targeted marketing purposes. Financial writers may be experts on money, investing, cryptocurrency, personal finance, and many other subtopics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Schedule and Strategy I Used to Gain 13K+ TikTok Followers and 1M+ Organic Impressions in Just a Few Weeks

Buffer Marketing

Coming from the world of finance, I don’t have a background in content creation, and I wouldn’t even consider myself a particularly creative person. And yet, I had a hunch that my company— Tandem , an app that helps couples manage their shared finances—could connect with new users on the platform.

Finance 91
article thumbnail

What is a Business Plan? Definition, Tips, and Templates

Hubspot Marketing

It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. Business plans outline a company's go-to-market strategy, financial projections, market research, business purpose, and mission. Securing financing from investors.

Finance 144
article thumbnail

Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

article thumbnail

Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

Just think about where marketing sat five years ago. Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. That was marketing’s main function. CMOs need buy-in from major players to push the marketing agenda and be effective.

CMO 134
article thumbnail

How to transform your Google Ads headlines with anti-audiences

Search Engine Land

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Example 2: Only for accredited investors In finance, advertising to the right audience isn’t just a matter of efficiency – it’s often a legal requirement.

Transform 115