Remove Finance Remove New Markets Remove Product Marketing Remove Succession Management
article thumbnail

8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Promote “sexier” adjacent activities Email is old enough to face perennial discussions about its demise (see: the Mailchimp and London Design Museum’s tongue-in-cheek exhibit Email is Dead ) and that means that there are plenty of shiny new marketing channels to compete against.

article thumbnail

Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. Get your senior social marketers involved with planning high-priority marketing campaigns, right from the start.