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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Celebrate your successes Don’t be quiet about your successes, and don’t hesitate to roll up a series of small successes to make a bigger statement. Email often has to do its own PR, so curate extremely brief spotlights of your ongoing wins and distribute these broadly.”

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. The job titles don’t reflect many social media managers’ seniority yet—but they should. The depth of experience that workers like this bring isn’t entry- or even intermediate-level. These are senior team members. Request a Demo.