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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

DECEMBER 18, 2023

—Melissa Shaw of Shaw + Scott [Tweet this →] “For example, you can emphasize how email is a great test bed for optimizing marketing overall, honing in on effective segmentation strategies, creative treatments, messaging, offers, etc. Kristin Naragon, Director of Product Marketing at Adobe Campaign , agrees that email needs to de-silo.

Email Marketing

Email Marketing Transform Health Marketing

Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

AUGUST 6, 2021

They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. The job titles don’t reflect many social media managers’ seniority yet—but they should. Get your senior social marketers involved with planning high-priority marketing campaigns, right from the start. Yeah, we thought so.

Management

Management Marketing Marketers Key Performance Indicator

Marketing Pro Pulse

8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Interns Don’t Manage 24% of the Marketing Budget

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