Finance, Product Marketing, Promotion and Succession Management

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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

DECEMBER 18, 2023

Here’s how experts at Adobe, Barkley, eMailMonday, Merkle, Oracle, Red Pill Email, RAPP, and Shaw + Scott recommend you argue for more email marketing resources. Kristin Naragon, Director of Product Marketing at Adobe Campaign , agrees that email needs to de-silo. You can also show how email interplays with other channels.”

Email Marketing

Email Marketing Transform Health Marketing

Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

AUGUST 6, 2021

Right now, the average salary for a senior social media manager is only $81,000 USD —compared to $142,000 USD for senior email marketing managers and $146,000 USD for senior product marketing managers, according to Glassdoor. Suppose your product marketing team is promoting a new feature.

Management

Management Marketing Marketers Key Performance Indicator

Marketing Pro Pulse

8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Interns Don’t Manage 24% of the Marketing Budget

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