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The original plan was that Jeff would take Harriet under his wing and train her, teaching her the ins and outs of marketing, especially productmarketing. Since Tom has no sales and marketing experience, he relies on Harriet to help him understand the productmarketing landscape which Harriet is ramping up herself.
And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and productmarketing or product innovation. And the key part of having the ecosystem is we work together.
Be sure to highlight your value proposition, market opportunity, and growth potential. For example, emphasize finances and return on investment for venture capitalists. Market Opportunity This is where you'll detail the opportunity in the market. Keep it concise and support ideas with data.
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