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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Kristin Naragon, Director of Product Marketing at Adobe Campaign , agrees that email needs to de-silo. When speaking about larger companies, the most effective argument I have seen is by couching the larger budget need in terms of a large-scale CRM marketing transformation,” he says.

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What is digital transformation?

Martech

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. Why we care.

Transform 101