article thumbnail

8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Kristin Naragon, Director of Product Marketing at Adobe Campaign , agrees that email needs to de-silo. Find leadership champions As you celebrate your successes, use those occasions and others to cultivate champions for your future efforts. You can also show how email interplays with other channels.”

article thumbnail

Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Right now, the average salary for a senior social media manager is only $81,000 USD —compared to $142,000 USD for senior email marketing managers and $146,000 USD for senior product marketing managers, according to Glassdoor. Suppose your product marketing team is promoting a new feature. Request a Demo.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Best In B2B Technology Content Marketing

Marketing Insider Group

Salesforce’s Customer Success Stories page is the core hub for sharing these stories and case studies with prospects and customers. Readers are able to filter through the comprehensive collection by industry, product or business size to find the best match for their use case.

article thumbnail

What is digital transformation?

Martech

Throughout this process, digital technologies become infused throughout the brand’s core strategy, allowing marketing, sales, product, customer service, operations and finance teams to work together more effectively and provide more engaging products, services, and customer experiences. Improved new product quality.

Transform 102