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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different marketsegments. Gardner found 74% of high performingmarketing teams used data analytics to make informed decisions.
These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products.
Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different marketsegments. Gardner found 74% of high performingmarketing teams used data analytics to make informed decisions.
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