Transcript of How Reducing Friction Increases Revenue
Duct Tape Marketing
APRIL 30, 2019
Like if you go to Walmart, buy a product, it’s probably in one of these plastic blister packs. But you see the product and they look nice, they prevent theft because they’re hard to put in your pocket and walk away with, but they’re difficult to open. Even things like packaging. And that’s so critical.
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