14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19
Econsultancy
FEBRUARY 23, 2022
In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. Game On For Advertisers – an October 2021 report from in-play advertising platform Admix and Atomik Research – has found 81% of media buyers want to increase their in-game advertising spend over the next 12 months.
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