article thumbnail

Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan

Hubspot Marketing

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

article thumbnail

52 Visual Content Marketing Statistics You Should Know in 2023

Hubspot Marketing

After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. 80% of marketers held live events in 2022.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Trends We’re Watching in 2024

Lynton Web

Marketers report they get the most ROI from video marketing on Facebook, Instagram, YouTube, and TikTok. Fifty-six percent of marketers plan to increase their investment in TikTok this year, which is the most out of all the social platforms. With social media being the No.

article thumbnail

Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot Marketing

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

Gen Z 144
article thumbnail

Marketing Without a Budget? Use These Tactics for Success

Hubspot Marketing

To help you get started, marketing software like HubSpot's Marketing Hub can make this a seamless process. Plus, if you implement this strategy, you'll diversify your content marketing plan. Either way, this can improve your online presence and reputation for free and help your team make product and marketing decisions.

Gen Z 142