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7 Benefits of Paid Social Media Advertising for Performance-Focused Marketers

Power Digital Marketing

For today’s performance-driven marketing teams, organic reach alone is no longer enough to meet aggressive growth targets. To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix.

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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Social marketing and performance marketing collide. It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ? Social marketing and performance marketing collide. Enter social performance marketing. What you should do in 2020.

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