Gen Z Performance Marketing Traditional Marketing 
Exposure Ninja
MAY 2, 2025
Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. Marketing That Drives Measurable, Scalable Growth Digital marketing gives you what traditional marketing can’t: data that you can act upon.
Martech
JUNE 14, 2024
The organization’s not-very-Happy New Year post-mortem revealed: Misaligned audience targeting : The creative team targeted Gen Z but failed to incorporate a sustainability aspect identified by the analysts that would have resulted in a more effective campaign. By that time, the holiday season was halfway over.
Businesses Grow
JANUARY 19, 2023
I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. It said, “the loneliest generation” and it was talking about Gen Z, about the isolation, the loneliness, the depression.
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