Rock Content

JANUARY 28, 2019

At first, this task can seem overwhelming, but by leveraging tools that allow you to perform market research , you can more easily identify accounts you’d like to target. This research process should be a joint initiative between your marketing and sales departments. Layer #1: Identify Targeted Accounts.

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

Bannerflow

JANUARY 9, 2019

According to a new Bannerflow and Digiday report , an astonishing 91 percent of brand decision makers have, or are in the process of moving part, or all, of their marketing in-house. Has the traditional marketing model had its day? Well, the in-housing trend is most definitely disrupting the status-quo that’s for certain.

CMO 61

CMO Marketing Marketers Entertainment 61

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. It’s a fascinating conversation, and at the end of the podcast episode, there is a free chapter from my audiobook!

Gen Z 74

Gen Z Health Marketing Marketers 74

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Our approach is different than traditional marketing agencies.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Adobe Experience Cloud Blog

APRIL 28, 2010

As I wrote yesterday, in cases where the CSO lacks “bottom-up” visibility into future periods , highly accountable CMOs can fill the void with marketing forecasts. These are not “traditional” marketing forecasts, which take the form of a top-down market size analysis.

CMO 82

CMO Marketing Marketers Traditional Marketing 82

CXL

MAY 27, 2022

Where DGMs and their demand generation teams differ from traditional marketing teams is in their close relationship to sales. Their focus is on a marketing strategy that supports overall sales efforts. For this to work, it requires complete marketing and sales alignment.

Management 79

Management User-Generated CRM Inbound Marketing 79

Rock Content

SEPTEMBER 18, 2017

There are radical changes happening in technology right now that are reshaping how people consume media and how brands do marketing. Research shows that high-performing marketers emphasize people over data, technology and even strategy. Outbound Marketing.

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45

Martech

SEPTEMBER 23, 2021

Watch our panel from MarTech: The next generation of agile marketing (free registration required). Traditionally, marketers are measured by quantity over quality. Did the tactic perform as expected? Be willing to pivot and change work that under-performs. Double down on high-performing marketing.

Transform 130

Transform Traditional Marketing Marketing Marketers 130

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact.

Price 98

Price Finance Marketing Strategy Product 98

Martech

MARCH 9, 2023

Marketers in all channels, from social media to influencer marketing, make the same mistake. The open rate is the obvious culprit.

Email Marketing 111

Email Marketing eCommerce Analytics Traditional Marketing 111