Content Marketing Institute

JULY 24, 2018

I also would use a portion of the budget to get into influencer marketing , primarily finding those with big followings who align with our brand and creating a campaign that we can bring them in on to help create a win-win situation for both of us. Courtney Cox Wakefield , manager, digital marketing, Children’s Health.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Exposure Ninja

JULY 6, 2023

Understand Your Audience The foundation of any B2C marketing campaign is a good understanding of your audience. There’s no point in sharing mental health content on social media if you don’t care for employee health or sharing recycling tips if nothing is happening in the office to reduce waste.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. BuzzSumo also has a robust influencer marketing tool.

Branding 108

Branding Price Influencer Marketing Transform 108

Backlinko

MAY 14, 2024

Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. There you can check your Site Health score—this is like a grade for your website’s overall SEO health. These are influencers with 1,000 to 100,000 followers. And attract new and existing customers.

PR 66

PR Customer loyalty User-Generated Marketing 66