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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Hubspot Marketing

Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. Test your assumptions, your product innovation vision, your sales approaches, your campaigns, and your content on a regular basis.