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How to Build a Content Strategy for Small Businesses

Scoop.it!

You will select your audience based on your business goals and market research. But don’t overlook past data, even if your previous content marketing efforts have failed. The fancy term here is KPIs, i.e., Key Performance Indicators. They actually coined the term “inbound marketing.”

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Leveraging Industrial Content Marketing for Manufacturers—a Key Strategy for Lead Generation

Tiecas

It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience. Some refer to it as inbound marketing , which is a business methodology that attracts customers by creating valuable content and experiences tailored to them.