Hubspot Marketing

JUNE 3, 2019

If you're a fan of HubSpot's Inbound Marketing Methodology , you probably understand the importance of customer success. Benefit segmentation makes it easier for sales reps to convert leads into customers. That's because your marketing campaigns will attract customers who are better suited for your product or service.

Inbound Marketing 139

Inbound Marketing Marketing Marketers Education 139

CXL

JUNE 2, 2022

In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. The cash-strapped platform had limited budget and no brand awareness outside their local market. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

CXL

JUNE 2, 2022

How Dialpad used Demandbase’s ABM marketing tools to remove the divide between sales and marketing. Account-based marketing doesn’t just bridge the gap between sales and marketing teams. To execute effectively on your product marketing strategy , marketing and sales need to operate as one unit.

eBook 83

eBook Marketing Marketers Inbound Marketing 83