article thumbnail

Transcript of How to Transform Your Company Into an Inbound Organization

Duct Tape Marketing

Transcript of How to Transform Your Company Into an Inbound Organization written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Inbound marketing has been with us, I don’t know, over a decade or so I suppose. I think unfortunately, a lot of marketers have caught onto it. Back to Podcast.

article thumbnail

What Are the Fundamentals of Marketing? (And How to Use Them)

Exposure Ninja

Social Media Marketin g — marketing that uses social media platforms. Outbound Marketingmarketing where you start the “conversation” with consumers, via tv ads, direct mail, social media ads and more. Inbound Marketing — where consumers find your business via a search. Channel Place becomes channel.

Price 52
article thumbnail

Differentiation Strategy (and the Sea of Sameness)

CXL

The marketing classic Differentiate or Die offers ideas for eight types of differentiation (commentary provided by me): 1. Getting into the mind with a new idea or product or benefit is an enormous advantage: HubSpot and inbound marketing ; Coca-Cola, “the original.”. It can’t be delegated to low-ranking marketers.

Price 135