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Diving Deep Into Marketing in Construction (My Takeaways)

Hubspot Marketing

For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials. Doing these establishes you as a credible and active participant and makes you visible to notable industry players. Consider influencer marketing. Again, Bechtel Corporation does a great job with this.

Marketing 100
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Best B2B Marketing Strategies in 2023

Exposure Ninja

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.

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What is a Lead Magnet? 20 Lead Magnet Ideas and Examples [+ Step-by-Step]

Hubspot Marketing

Once you’ve nailed down who you’re marketing to, it’s time to craft a lead magnet that offers potential customers enough value that is worth trading their contact information for. Offer unique industry insights in an ebook or report. For instance, let's say you are an influencer marketing agency.

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4 Simple Steps to Great Community Management

Adobe Experience Cloud Blog

You should also be doing the same for your competitors as well as tracking wider industry keywords. By being aware of competitive and industry insights, you can ensure your community management strategy isn’t created in a bubble. You may want to create a video, infographic, blog, whitepaper, or webinar.