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5 Insights and Innovations from the 2024 State of Marketing Report

Rock Content

In fact, the 2024 State of Marketing Report – revealed that over 60% of marketers plan to ramp up their AI investments for content creation and personalization. Because AI is on the edge of becoming a marketer’s best friend. Marketers need to stay flexible and embrace new technologies and strategies.

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How To Strike A Balance Between Global and Local Marketing

Pam Didner

Here is a long list of topics you can discuss: Marketing plans. Technology and tool ramping schedule. Product launch plan. Local marketing plan. Marketing research. How the Digital Center of Excellence can effectively guide and influence marketing teams. Content editorial and roadmap.

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Influencers and User-Generated Content: Making The Customer Journey Smarter

Scoop.it!

As businesses adapt to embrace new technologies, they’ve started to use influencers and user-generated content for marketing purposes. In this article, we’ve compiled a list of what you’ll need to do when inserting influencer marketing and user-generated content into your company’s marketing strategy.

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47 B2B Marketing Stats to Know This Year [+HubSpot Data]

Hubspot Marketing

That involves changing plans for major events like recessions, pandemics, and political turmoil. HubSpot’s State of Marketing Report ) What This Shows What’s immediately apparent from these strategy-related B2B marketing stats is that B2B leaders have to think ahead.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

What content marketing tools are you using now? How can investing in new technology empower your content marketing strategy even more? Content marketing is pretty magnificent. A lot of these factors change over time, putting your content marketing in a constant state of evolution. New technology.