Marketing Insider Group

DECEMBER 20, 2022

Business-focused and not just on technology; content has evolved far beyond the traditional “white paper” that some still feel defines Thought Leadership. Marketing is a team sport and so is Thought Leadership! External Engagement: across prospects and customers, and don’t forget key influencers.

Thought Leadership 64

Thought Leadership Whitepaper Transform Marketing 64

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Google, Pinterest, and several other companies are also investing in visual search technology. Visuals are also easier to remember than written content.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144