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How to calculate customer lifetime value and maximize it for your business

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To calculate CLV, you need three separate inputs: Average order value Average number of transactions per period Expected length of engagement This data is easily gathered via Salesforce or other CRM solutions —which can also help you analyze the data and provide further insights. Let’s look at each of these inputs separately.

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How to calculate customer lifetime value and maximize it for your business

Welcome Software

This data is easily gathered via Salesforce or other CRM solutions —which can also help you analyze the data and provide further insights. In a real-world example of this, Tea Forte, a global luxury tea brand, improved CLV by 25% by using Optimizely to introduce personalized campaigns tailored to specific customer types.