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How to Build a Content Strategy for Small Businesses

Scoop.it!

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. A successful content marketing strategy is one that has a clearly defined audience. The fancy term here is KPIs, i.e., Key Performance Indicators.

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Market segmentation. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. Challenges exist, but there is no doubt that content personalization is one of the leading factors of the new market reality.