Sprout Social

JULY 14, 2023

If sales are disqualifying a large percentage of marketing qualified leads (MQLs) then misalignment is likely to be an issue. Conversely, if marketing collateral is not being used by sales or target market engagement rates are low, this also indicates a problem. This is why alignment seems challenging.

Key Performance Indicator 75

Key Performance Indicator Marketing Marketers Communications 75

Adobe Experience Cloud Blog

AUGUST 31, 2016

Inherent features of most marketing automation platforms block communications from going to invalid emails, although sometimes massive email blasts can skirt the edges of built-in logic to stop a send, causing the ‘spam police’ to raise a red flag: a blacklist. Data Never Looked So Good.

Marketing Automation Platform 91

Marketing Automation Platform Thought Leadership Key Performance Indicator Marketing 91

Marketing Insider Group

JULY 1, 2020

Once you get your content marketing strategy going, it’s that positive snowball effect in action. It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144