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How Anonymous Website Visitors Impact Your Marketing ROI

Customers.ai

Key Metrics to Track When tracking the ROI impact of visitor identification, focus on these key performance indicators: Conversion Rate Improvements : Are more visitors turning into leads or customers? Targeted Offers : Serve discount codes or free shipping offers to high-intent visitors before they leave.

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Customer Targeting Strategies: How to Find and Engage Your Ideal Audience

Customers.ai

Cart Abandoners and Wishlist Creators Cart abandoners: Hit them with a friendly reminder email, throw in free shipping, or offer a time-sensitive discount. Show them winter gear or offer free shipping to their area. For cart abandoners: Pop up with an extra incentive, like free shipping if they complete their purchase.

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The Ultimate Guide to Content Marketing in 2019

Hubspot Marketing

Keep reading to learn about the ways your business can implement content marketing tactics and strategies to connect with your audience. Why is content marketing important? Content marketing has become a popular way for businesses to combat this issue. Next, set key performance indicators (KPIs) for your SMART goals.