Hootsuite
SEPTEMBER 21, 2023
any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Not all social stats are created equal. But be careful. But here’s the thing. Clear data.
Search Engine Land
APRIL 17, 2024
Get the daily newsletter search marketers rely on. Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs). Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.
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Martech
APRIL 18, 2024
Dig deeper: The state of GA4, one year after the big migration Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs). Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.
Hootsuite
AUGUST 6, 2021
Since the start of the pandemic, digital marketing has contributed 32.7% In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. Request a demo now.
Search Engine Land
OCTOBER 25, 2022
Now that we know what curiosity delivers to marketers, we need to look at where and how curiosity helps marketers in their day-to-day marketing lives. Get the daily newsletter search marketers rely on. Where (and how) does curiosity help marketers? As a marketer, we strategize and execute various campaigns.
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