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This day in search marketing history: January 29

Search Engine Land

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.

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This day in search marketing history: February 14

Search Engine Land

Google Earth Adds KML Search Feature 2007: Enabled you to search for Keyhole Markup Language. VSearch: Embedded Voice Mobile Local Search 2007: VSearch would be ad supported.

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This day in search marketing history: February 13

Search Engine Land

Eurekster Adds More ‘Wiki’ To Swickis 2007: Eurekster added Q&A functionality to Swickis (social site-search widgets) and the ability for site users to add links directly into the site’s index.

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How to use AI to elevate social media campaigns

Search Engine Land

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Get the daily newsletter search marketers rely on. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Be sure to check out these tips for creating a successful Social Media marketing campaign.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 A social media metric is a number that quantifies a particular action or behavior related to your social media account.