Martech

JULY 27, 2021

CTV ad company Innovid is serving as the official ad management partner for NBC’s streaming coverage of the Tokyo Summer Olympics. Through the Olympics Ad Manager, powered by Innovid, third-party ads are being managed across NBC’s CTV apps. The post Innovid becomes Olympics ad management partner appeared first on MarTech.

Tentpole 109

Tentpole Management Advertising Advertisers 109

Rock Content

NOVEMBER 16, 2017

“The entire staff of ABC13 was at the station for days – not at home with their families, not knowing the condition of their own homes, which in some cases were damaged or totally destroyed,” said Rachel Schwartz, manager of Digital Creative Content at Disney ABC Television Group.

Tentpole 40

Tentpole User-Generated Management Place 40

Litmus

SEPTEMBER 17, 2020

Put reviews & approvals in one place (Google docs, project management tool). Focusing on splashy, interactive, tentpole campaigns is tempting, but more often than not, simple interactivity in key lifecycle campaigns will drive user engagement and business goals at the same time. Store code, design snippets, etc.

Tentpole 67

Tentpole eBook Email Marketing Place 67