7 Account-Based Marketing Examples and Lessons
CXL
JUNE 2, 2022
Take Engagio (now part of Demandbase ), who manufactured individual bobblehead models of the relevant leaders at key accounts as part of their ABM strategy. How Dialpad used Demandbase’s ABM marketing tools to remove the divide between sales and marketing. How Caroo reached 85% of target accounts after a rebrand.
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