Martech

JANUARY 26, 2024

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. A client wants to target a nationwide manufacturer. Dig deeper: What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Customer 113

Customer Manufacturing Market Segmentation User-Generated 113

Sprout Social

MAY 9, 2023

Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering. Find out how Carvel Ice Cream uses the feature to improve their response time on Twitter.

Marketing 129

Marketing Marketers Market Trends Manufacturing 129

Businesses Grow

FEBRUARY 6, 2023

Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. ChatGPT for marketing research Let’s say we want to extend our electric bicycle operations to Europe. Kalkhoff 2.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

CXL

JUNE 2, 2022

Take Engagio (now part of Demandbase ), who manufactured individual bobblehead models of the relevant leaders at key accounts as part of their ABM strategy. Account-based marketing can be a powerful growth lever for organizations changing tack and pursuing a new market segment (or completely transforming their service offering).

eBook 83

eBook Marketing Marketers Inbound Marketing 83