Sprout Social
MARCH 7, 2024
Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. It also highlights potential threats like new market entrants or changes in customer behaviors.
Digital Marketer
SEPTEMBER 8, 2022
If your product is in a new category or you have a specific position you haven’t seen elsewhere, look for similar approaches in other market segments. For those of you with established brands looking to rekindle interest or gain new markets, slim down where you A/B test to ensure you’ve got reliable attribution.
CXL
JUNE 2, 2022
How Dialpad used Demandbase’s ABM marketing tools to remove the divide between sales and marketing. Account-based marketing doesn’t just bridge the gap between sales and marketing teams. To execute effectively on your product marketing strategy , marketing and sales need to operate as one unit.
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