Manufacturing Market Segmentation Place PR 
Duct Tape Marketing
MARCH 26, 2012
4) Access – Another interesting value proposition is to take a market or demand that already exists and disrupt it by creating access that isn’t generally available. PR professionals and marketers had long paid thousands of dollars a year to gain access to a pool of journalists looking for sources to specific stories.
Content Marketing Institute
NOVEMBER 19, 2017
The remaining chapters address ways to multiply the effectiveness of your content by adapting your messages to various contexts, i.e., market segments and the different stages of the buying cycle. Each edition of The New Rules of Marketing and PR is noticeably better than its predecessor. rogercparker Click To Tweet.
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