Remove Manufacturing Remove New Markets Remove New Technology Remove Price
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How to cannibalize your own product well

Kevin Indig

New collections cannibalize old ones. In tech, new technology leads companies to replace old products. New Playstation consoles, for example, significantly replace sales from older ones, especially since they're backward compatible with games. Three, product cannibalization leads to a change in pricing.

Product 52
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Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Adobe Experience Cloud Blog

So, as my colleague and I debated when (and where) the demand gen term started to be commonly used in the marketing mix, technology provided the clues that helped us narrow down the timing question. The price also continued to drop, which follows the classic scenario as computing power grows (e.g., Moore’s Law ).

CRM 104
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20 Signs Your Business Needs A Facelift

Marketing Insider Group

Is there new technology available that makes production cheaper, faster or more efficient? According to research , the top reasons are: Price of product or service. Failure of marketing team to perform. Product Market Has Changed. Are you still marketing to the right audience? Has the demographic changed?